Campaign
Overview
"Pitch to Get Rich" is a first-of-its-kind reality series premiering on JioHotstar. Blending Bollywood glamour with entrepreneurial ambition, the show features a substantial investment pool for emerging fashion founders. With judges like Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra, the series aims to champion 'Make in India' talent.
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PlatformJioHotstar
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IndustryEntertainment & Fashion
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ServicesPR Strategy, Viral Marketing, On-Ground Activation
Client Need
To build a powerful, refined public presence with consistent, high-impact visibility across key cities and elite media platforms.
Our Approach
We designed a bespoke PR ecosystem, aligning strategic storytelling with precision execution and continuous monitoring to ensure relevance, discretion, and long-term brand equity.
Execution
- PR Strategy: Outline, execution, and ongoing monitoring.
- On-ground support for events and appearances.
- Targeted viral marketing with controlled reach.
- City-wise PR activation for localized authority.
What We Did
- PR Strategy Comprehensive outline, execution, and ongoing monitoring of the campaign narrative.
- On-Ground Support Management and coordination for high-profile events and talent appearances.
- Visual Storytelling Curated photography and videography designed for premium storytelling.
- Viral Marketing "Men in Black" style activation across major cities to create buzz and curiosity.
- City-Wise Activation Localized authority building in key hubs like Jaipur, Bangalore, Delhi, and Kolkata.
Press & Media Coverage
Featured in key publications covering Entertainment and Business.
Viral Marketing & City Activation
